I consider myself a lacto-ovo vegetarian with a large understanding and belief in vegan values. This means that I do not eat meat or seafood but I do eat dairy and eggs. However I try when possible to make vegan choices. The main reason for me not being a full vegan is honestly the protein. I know that there are MANY arguments against this but it really is my belief that for my activity level, especially because I love strength training, I would not be able to get enough protein without relying too heavily on supplements (which I already use often). The reason for my vegetarianism is moral. I do not approve of preachy vegetarians but when asked I am not afraid to share my opinion.
In addition to this I do make an effort to eat and clean and whole as possible. I absolutely have many exceptions to this. I am a college student which is limiting in supplies and time so often bars (the eating kind) come into play not to mention kraft singles are my absolute weakness =). For me clean, whole eating is all about most of the time, making the choice when it’s presented to you and not worrying too much about it! I do eat "boxed" food but I try to make sure it has a somewhat short and wholesome ingredient list. I don't really have a problem with added protein or fiber, in fact I'm a fan of added protein. I do not avoid sugar by any means but I also try not to add it that much. The one ingredient that I do tend to completely avoid is partially hydrogenated oil aka trans fats.
In short I believe food should be delicious, beautiful, savored, amazing, fun, fuel for your body! Eat slow, eat colorfully, eat to live.